We're dedicated to enlightening, inspiring and helping companies grow within the food and beverage industry, focused on food, flavour and meal science. With backgrounds in marketing, business and science we understand the need to always be a step ahead of the competition and identified a niche for our unique approach to product testing and science research in combination with trend intelligence - tools with which we are equipped to deliver unique and highly competitive services to help grow your business.
JOHAN SWAHN • CO-FOUNDER
Creative Director and Ph.D in Sensory Marketing || Johan has, for more than 12 years, specialised in integrating science and business within the grocery retail sector while drawing on his experience as a former chef. Since October 2017 he is also the head of research at Sense Lab, the University of Örebro's latest investment in the future of food. Born to be on stage he gives inspiring in-demand talks about food trends and how sensory marketing can take brands to the next level.
Marketing Book of the Year 2014: Sensory Marketing
Member of: Måltidsakademien • Svenska dryckesakademien • Lilla Sällskapet
CHARLOTTE DIAZ DE LA VEGA • CO-FOUNDER
Head of Insights || Charlotte immerses herself in the latest in food, tech and lifestyle. She studied PR, Marketing and Communication in London and Gothenburg and has several years experience in creating marketing strategy and brand building activities for global corporations.
Head of Sensory Research || Asgeir Nilsen is a Ph.D candidate in Sensory Science at the University of Örebro and an expert on sensory methods, statistical development and consumer research. He is also the research engineer at Sense Lab, University of Örebro.
Sensory & Consumer Testing Coordinator || Amanda is a bachelor student of Culinary Arts & Ecology at Campus Grythyttan, Örebro University. She’s worked with us on several multi-sensory research projects and is a future talent within sensory science.