SENSORY TESTING • SENSORY MARKETING • TREND INSIGHTS • TREND TALKS • WORKSHOPS
Consumers evaluate your brand and products differently and often subconsciously, therefore a sensory science approach is essential in helping to gauge your product and market.
We understand your challenges and what is required from your investment. By conducting state-of-the-art analysis we'll provide invaluable insight to help integrate sensory science into your product development and design process for full benefit of a unique sensory signature.
Using the lastest and most effective methods to drive your product development we deliver high quality results in an easily accessible way to take your product to the next level.
This service is spearheaded by Johan Swahn and Asgeir Nilsen, Sweden's leading researchers within sensory science and testing. Together they run the research lab, Sense Lab, at Örebro university, Department of Culinary Arts and Meal Science and have more than 30 years of experience of sensory testing and science combined.
Find out more about our methods and service here.
Based on science and research models within sensory science, semantics and marketing we create innovative projects focused on the sensory experience of food. We collaborate with researchers and universities around the world to develop state of the art projects that help boost marketing communications and sales.
With our unique network of food industry professionals, chefs and academics, combined with our method of integrating quantitative and qualitative data from around the world we bring you game-changing intelligence on the future of food and grocery retail. We'll keep your organisation up to date on the latest trends that are shaping the industry, help identify new opportunities and discuss how you can adapt to future challenges.
With an array of reporting styles such as quarterly, bi-annual and annual as well as custom projects we can meet your every need. Check out one of our more specific and highly anticipated projects here.
We offer engaging 20, 30 and 40 minute presentations so that you can quickly and efficiently gather insight and educate your team, whether it's during a weekly briefing, a team meeting or at a conference.
An inspired thinker - Johan Swahn, Ph.D - delivers presentations that converge trends and science. Whether discussing the latest gastronomy trends, new product developments or scientific breakthroughs in sensory marketing, Trend Talks is an arena to share knowledge and spread ideas.
Our workshops can help hone your strategy and differentiate your brand proposition. Centered around prevailing trends and sensory science/marketing the workshops can help refine the brand experience. You’ll gain new insight, motivate, inspire and empower your team.
Our workshops are also a great way to deep-dive into the themes of our Trend Talks and provide you with a tool-kit for future development, talk to us about a custom package.
GET IN TOUCH
Drop us a line to hear more about what we can do for you: contact(@)diazswahn.com