In a highly saturated market your product needs to be more than just liked in order to make an impact. By identifying a products sensory character we help you create those meaningful connections with your consumers. Our sensory tests explore the brand experience och how well it fulfils your product and packaging expectations. Through these tests and identifying the sensory profile we help you create a more unique and memorable product.

With our experience we can recommend the solution that best suits your needs and our standardised processes mean we can swiftly deliver insightful and cost effective results. Have a look at the methods we use below and let us show you what we can do for you!

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Conjoint analysis

Ensures product design is in line with perceived taste, emotions and willingness to buy.

Discrimination testing

Analyse if product formulations are perceived differently or not when changing supplier, packaging, ingredients etc.

Consumer testing

Benchmark against competitors. for instance; liking, preference, emotions, willingness to pay and more.

Just About Right (JAR)

Ensure the product has the right level of intensity.

Napping method

How consumers describe different products in a product category. Create a consumer “tastemap” of up to 50 competitors.

Preference mapping

Sensory testing combined with consumer tests to identify which specific attributes drive liking of a product.

Temporal Dominance of Sensations (TDS)

Explores the dynamic properties of a product, such as whether the product tastes the same in the first and last bite.

Descriptive analysis

Quantitative descriptive analysis (QDA) by a highly trained panel to create detailed sensory profiles.

Sensory pairing

Analyse how different products pair together to discover how a product matches with other food and drink components.

Real Life

Sensory capture with real life context (outside the lab). Measure how a product is assessed after a period of frequent use. 

Method customisation

We customise studies according to your needs in order to delivery the best results aligned with your budget constraints and brief.

Panel training

We also offer training of your in-house team to advance skills and better the results.