Earlier this week Johan was interviewed by Sweden's leading food podcast Feeder at the Food Tech 2018 conference in Örebro, talking about sensory marketing and the roll it can play in the future of food.

Click here to listen to the whole session, in Swedish (Johan is on at 13:08).

What is food tech for you?

“It’s about understanding the fast paced development that is happening right now, and for me it’s about how can I apply sensory science to it. Part of it is sensory and taste experiences and I’m curious to see how I can contribute as a researcher and consultant, how can we continue to drive taste in the future? Because it’s not just about health, sustainability, logistics and new technology, it’s also about taste, even more in the future than today. “ - Johan Swahn